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Privacy Policy

A Privacy Policy document for a website or mobile application is a kind of like a promise the website or app is making to its users about how it treats the information it collects from them. The Privacy Policy is considered an agreement because users manifest their assent by continuing to use the website or app, but it is really about the owner/operator of the website or app explaining to the users, in "non-legal" terms, what happens to their information. Privacy Policy documents are required in the United States, and they are extremely important documents to make sure that users know what to expect when they use the website or app or when they give their personal information to the operator of the website or app.

Especially when running any kind of business or personal website or app that allows users to interact with anything on it, it's a necessity to have a clearly laid out Privacy Policy.

One of the primary functions of a Privacy Policy document is to let the user know exactly how information is collected from them, whether that is active collection (like asking the user certain questions) or passive collection (like through the use of cookies). If the user goes in knowing what to expect, it is less likely that there will be problems between the user and the website/app down the road.

Privacy Policies are available on almost all major websites and apps today, and the operator should ensure a good one is in place for the business. This Privacy Policy is primarily for use in the United States, but is also compliant with the EU's General Data Protection Regulation, or GDPR, for those businesses that handle and process the personal data of EU citizens. For more information about relevant laws related to privacy policies, please see the guide What Your Small Business Should Know About Data Privacy in the U.S.

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